OkCupid wants singles to know that its users are DTF, but not in the way you might think. The dating app is unveiling its first-ever marketing push this week with a slew of out-of-home posters and digital posts that give new meaning to the acronym. Last month, it rolled out a feature called Discovery that lets users search for people via shared interests and passions. The brand also recently announced that users will be asked to use actual names rather than goofy usernames like DaddyzPrincess29 in their profiles, a move that received swift backlash from users who prefer the anonymity that OkCupid offers.
The photography for the campaign was shot by artists Maurizio Cattelan and Pierpaolo Ferrari. This article is about: Build your marketing knowledge by choosing from daily news bulletins or a weekly special. Ad of the Day. Not on the High Street. People on the Move.
Image from OkCupid campaign. Get The Drum Newsletter Build your marketing knowledge by choosing from daily news bulletins or a weekly special.
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Something like that users of social networking for Dating:
- Books (about sex): "Saturday Night and Sunday Morning"
- Films (about sex): Intimacy (film)
- Music: "Too Many People - Paul McCartney"
- Musical genre: Banda
- Sex position: Fellatio in Halacha
- Sex "toys": RealDoll
- Issue: Would you consider this a form of racism?
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What Does DTF Mean?
We are all pretty close and not one of them has heard of these. How did they manage it without communicating? People on the Move. The dating app is unveiling its first-ever marketing push this week with a slew of out-of-home posters and digital posts that give new meaning to the acronym. You are so right. Your kids are reading this and LOL at you.
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Beauty In Craft Episode 1 - DTF (Wieden+Kennedy & OkCupid)
Am I wrong to think hes interested?This Internet Slang page is designed to explain what the meaning of DTF is. The slang word / acronym / abbreviation DTF means . Internet Slang. A list of. From “T-shirt time” to “doublebagger” to “kookah,” Snooki and The loves few things more than a three-letter acronym (i.e. "GTL, baby!"). . —The Situation on Ronnie's situation with his roommate-turned-girlfriend Sammi..
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