Female intrasexual competition is when females compete with each other over a potential mate. Such behaviour might include self-promotion tactics and competitor derogation direct and indirect forms of aggression towards other females.
Variables that influence female intrasexual competition include: There are two modes of sexual selection: Intersexual selection is where members of a competitive sex appear to show off desirable characteristics in order to get the attention of a potential mate, increasing their chances of being selected as a mate.
Intrasexual selection is when members of the same sex compete with each other over a potential mate. Self-promotion tactics are one of the main strategies that can be used during intrasexual competition for mates. Self-promotion tactics are especially useful for when women are looking for short-term mates, as such tactics will directly promote their sexual availability.
Self-promotion tactics refers to the different strategies that women might use to make themselves look better compared to other competing women. For example, women are interested in luxury items Human intrasexual competition enhance Human intrasexual competition attractiveness. When testing for female intrasexual competition, research has shown women would purposely choose luxury items that boosts their level of attractiveness, and will disregard non-attractive items, even if they are luxury items.
When consuming attractive luxury items, women are perceived to be more attractive, young, and flirty by other women. At the same time, such consumption portrays their willingness to engage in sexual activity.
It has been shown that when women at their peak fertility, they will have an increased awareness and sensitivity to female intrasexual competition. This is due to the fact that when women are at their peak fertility, this is the most optimal time for them to mate and Human intrasexual competition offsprings.
When with an unattractive rival, women might not necessarily see them posing any threat, as they would feel more attractive in comparison. By using Plastic surgerywomen can surgically change their appearances to make themselves more attractive.
They can surgically alter their faces and bodies according to their wishes. They can use Botulinum toxin to prevent wrinkles and get face lifts. Or they can use get Liposuction to remove fat and achieve a more desirable body. Research has shown that the waist-hip ratio WHR of a female is a good indicator of their health, and that males tend to have a preference for females Human intrasexual competition a low WHR.
The beauty standards for Westerners and Easterners are extremely different. Western models tend to be used to promote clothing and to portray seductiveness, whereas Asian models tend to be used to promote hair and skin products.
Research suggest that Western models are more body-oriented. Regardless, by using cosmetic surgery, females can change various aspects of their body to make themselves more attractive by displaying a more desirable waist-hip ratio.
This can lead to competition with other females who may be considered less attractive in comparison. Human intrasexual competition women change their appearances, such as by applying cosmetic products and wearing sexy or stylish clothes, do make a difference and has been proven to be effective. There are a number of competitive strategies that females may use in a bid to appear more attractive in comparison to other females. Whilst males may use direct forms of aggression during intrasexual competition   females typically compete for access to desired mates through the use of indirect aggression.
Unlike direct aggression which involves delivering harm face to face,  indirect aggression describes acts that are done circuitously, where an individual aims to cause harm but attempts to appear as if they have no harmful intentions. Female derogation is a form of indirect aggression where females attempt to reduce the perceived value of another female 'rival'. Fisher  studied female derogation and the effects of estrogen levels on this form of competition. Females disclosed their ovulation status and rated the attractiveness of male and female faces.
Competitor derogation giving low ratings towards same-sex rivals occurred frequently when women were at their most fertile stages. In contrast, women gave same-sex rivals higher ratings during the least fertile stages of their ovulation. This indirect form of competition Human intrasexual competition exclusive toward females as findings also showed that women, irrespective of ovulation status high or lowshowed no difference in the rating of male faces.
Supporting research has also found that younger women who are considered as having high fertility, gossip about other women more than older women, who are no longer at their most fertile "Human intrasexual competition." Indeed, indirect aggression appears more prevalent amongst or exclusive to females than males who are said to engage in more direct forms of competition.
This also highlights how the physical attractiveness a female is a trigger for indirect aggression and forms a core part of intersexual selection between the sexes.
Another form of competitor derogation that is instrumental in making rivals appear less desirable is Slut-shaming. In slut-shaming, females criticize and derogate same-sex rivals for engaging in sexual behaviors that are deemed "unacceptable" by society's standards, as it violates social expectations and norms with regards to their Gender role.