Not long ago, on an otherwise normal day in the winter ofthe internet—and by extension the world—lost its collective head over a picture of an ugly dress. In what would come to be known as Dressgatethe population was split as to whether the garment in question was white and gold or blue and black. How could something so seemingly incontrovertible as color be so steadfastly disagreed upon? The answer, it turns out, lies squarely in the intersection of "Sexual orientation colors and emotions" psychology and branding.
Like brandscolors are ultimately nothing more than perceptions. They exist nowhere but in the mind of those experiencing them. They also have a powerful effect on our emotions hence the message board vitriol that spilled out like an oil slick over a silly dress.
The psychology of color has been widely explored by experts in academia, pop culture, business and more. And while the emotional effect of colors differs from person to person based on gender, cultural context, personal experienceand neurological variances, there are some general guidelines that have been borne out by countless color psychology studies.
An understanding of these guidelines gives you one more tool in the underlying goal of branding: Or that blue can call to mind emotions like serenity or coldness. But what about orange? And what of the more subtle emotions like harmony or hope? Which colors are most associated with those? Since color is among the fundamental visual stimuli in the human Sexual orientation colors and emotions of cognitionthese questions are important.
The psychology of color has the answers. Remember, none of these emotional responses are objectively fixed to any given Sexual orientation colors and emotions. When it comes to the psychology of color, context and culture matter. And because one color can represent two wildly divergent feelings, the specific way in which a brand utilizes color can literally mean the difference between sickness and health green.
With that in mind, and a solid understanding of your brand personalitychoosing the right color for your brand can be a rational, informed decision, rather than a fleeting or whimsical preference.
Red has been shown to reduce analytical thinking—it speeds up and intensifies our reactions. Athletes up against opponents wearing red are more likely to lose, and students tend to perform worse on tests if exposed to red beforehand. Red, after all, is the color of stop signs, grammatical mistakes, and negative finances. Red has the longest wavelength of all the colors, and so appears to be nearer than it actually is. It is the color of passion and romance.
Red tends to increase the appetite and is used in a range of colorful terms centered on excitement: Other emotional traits linked to red include the following. At the crossroads of red and yellow sits orange. Orange is stimulatory, conjuring feelings of excitement, enthusiasm, and warmth. It is a fun, energetic hue found in the branding of many sports teams.
Not unlike red or yellow, orange is used to draw attention—in traffic cones and advertising collateral. Consumers tend to associate the color orange with value, in fact, a reality that brands like Home Depot have capitalized on.
On the physical end of the spectrum it evokes comfort like food, warmth, and shelter. It is the color of sunset, citrus, and pumpkins, forever linked to fall and Halloween for American customers. This is especially the case when it is paired with black, which lends it a tone of cartoonish dread and frivolity. Emotions central to the color orange comprise the following. Yellow seems to have the smallest fan club of all the colors, but those who do like it are passionate about their preference.
It is widely considered a cheerful hue, but too much yellow can also trigger feelings of anger, frustration, fear, and anxiety. Yellow has been shown to increase metabolism, and can lift self-esteem when utilized correctly. Traffic signs, advertisements, legal pads, and certain warning labels take advantage of this fact. Other feelings evoked by yellow include:. "Sexual orientation colors and emotions" color green is the easiest on our eyes because it requires no adjustment when it hits the retina.
Green can actually improve vision, and Sexual orientation colors and emotions used in night vision because our eyes can discern the most shades of it. Sitting comfortably in the middle of the spectrum, green is the color of balance.
It represents nature, fertility, and even sexuality. A green world is a safe world, one that is lush, full of water, and life-giving. Like all colors, though, green has its negative side. It is at once the symbol of health and sickness, luck and jealousy.
Turquoise is a transformational color, embodying its spectral position between the contemplative security of blue and the organic ease of green. It suggests clarity of thought and communication. It is an inspiring color, associated with recharging the spirit, replenishing energy levels, and provoking positive thought.
Turquoise is at once "Sexual orientation colors and emotions" and outwardly expressive, suggesting creativity and self-expression.
In the marketplace, turquoise is often found in brands centered on communication, including education, media, and computer technology. It is an ideal color for cleaning products as it evokes cleanliness and purity without being too sterile.
As a color of transformation, turquoise can suggest indecision and a lack of grounded deliberation when used in the wrong context. Other psychological traits associated with turquoise are:. Where red is the color of the body, blue is evokes the mind. Serene and calming, it is the color of clarity and communication.
It is, of course, everywhere in our daily lives. This global preference and environmental omnipresence makes blue non-threatening, conservative, and traditional.
Brands are not taking any risks when they call on a shade of blue for their identity. Blue, of course, is "Sexual orientation colors and emotions" the color of sadness and coldness.
It is among the least appetizing of colors as it is an indicator of spoilage and poison. At the intersection of red and blue, purple is an intriguing balance of masculine and feminine traits—at once warm and cool, yet neither.
Blueish purple, then, is patently cool, while redish purple is patently warm. Purple is the color of royalty and bravery, and connotes wealth, luxury, and sophistication. It is among the rarest colors in nature and as such can come across as either special or artificial.
It sits in the shortest wavelength and is the last to be visible. For this reason, purple is associated with time, space, and the cosmos. Not quite red and not quite purple, Magneta is very much its own hue with a slew of distinct and psychological implications.
Magenta is a color of emotional balance and physical harmony. Magenta is redolent of compassion, support, and kindness, and is associated with feelings of self-respect and contentment.
It retains a certain level of boldness from red and can thusly appear either outrageous and shocking or innovative and imaginative, depending on the context. Magenta is well suited to creative, nonconformist endeavors. The psychological implications of magenta include the following:. Brown is made up of constituent hues red and yellow, with a large percentage of black. For this reason, it is imbued with much of the same seriousness as black, but with a warmer, softer tone.
Brown is sturdy and reliable, the color of earth Sexual orientation colors and emotions abundant in nature. It has the dependability and authenticity of wood or leather and is more often among the preferred colors of men than women. It has quietly supportive overtones, but Sexual orientation colors and emotions also be sad and wistful.